Forget having to collect Wheaties boxes with you're favorite athletes on them. They just have their own cereals now. Chad Ochocinco seems like the Shaq of the NFL because he seems to focus on everything but playing football. However, make no mistake he is nowhere near as cool as Shaq. Anyway, if you couldn't already tell, Chad's latest endeavor is his own cereal.

Via Sports Business Digest by way of PLBSports:

"Chad is a great personality, and with his involvement in social media and his interaction with the fans, he was an athlete that we were very excited to work with," said PLB Sports President Ty Ballou. "One way or another, America has learned and is continuing to learn more about Chad Ochocinco off the field, and they're finding out how great he is. Who wouldn't want to share a breakfast table with him?"

Unfortunately, the cereal is only going to be available in the Newport, Kentucky area, but luckily through the magic of the internet you should be able to buy a box online.

I like cereal.